SEO (Search Engine Optimization) is techniques to use for developing your web site Search Engine friendly so that web site is able to get high ranking in Search Result. The main goal of SEO is bring much potential Visitors or customers to your web site. It is also helps to develop your online business.
By doing SEO you can engage with your customers and increase your business volume. It is also help to company for generation revenues online.
Important Of SEO -
1) Help for getting targeted customers: - You know that it is common thing before going to purchase any product, every person search or collect all information about product on internet.
2) Alternate platform for Advertisement :- If you have develop your web site perfect search engine friendly then your web site can get high ranking in organic search result. Lot of people uses Google or other search engine to collect information about product.
3) Increase revenue: - If your web site is search engine friendly and you are getting high ranking like 1st, 2nd or 3rd in organic search result then may be many people purchase your product.
4) Brand Building: - By following SEO process you can ensure your brand. Search engine friendly web site may increase visibility in front of customers.
There is main two ways to optimize your web site.
(A) ON Page SEO (B) OFF Page SEO
ON Page SEO: - If you want to do ON Page SEO then you need a web site. In simple words - “Making some changes on web site back end, site structure, URL structure, adding some tags, web site analysis is called ON Page SEO”.
On Page SEO is the most important factor for your web site optimization, it is very critical but if you have basic knowledge about web site development and html tags then really you can play with this. Every search engine gives preferences to ON page SEO implementation.
Below are main On Page Factors
• Title Tag
• Description Meta Tag
• Keyword Tag
• Image Alt Tag
• URL Structure
• Content Optimization
• H1,H2 Tag Optimization
• Anchor Text Optimization
• Internal Linking Checking
• Broken link Checking
• Keyword Density checking
• Create 404 error page
• Robot. Txt
• HTML and CSS validation
• Check Canonicalization Issue
• URL Redirections
• Web site Navigation checking
• Google analytics and Web Master set up.
OFF Page SEO: - Once you have completed with ON Page Optimization you can start OFF Page Optimization but once again make sure you have completed all on page SEO factors. Off page search engine optimization is just link building process.
Off page SEO is very crucial method you need to change strategy every time depending on goggle guidelines.
Off page optimization Process
• Article submission
• Directory Submission
• Social Book Marking submission
• Blog and Press Release Submission
• Free Classified ads submission
• Forum creation
• Yahoo answer
• Video promotion
• Doc Sharing …etc
Following above off page process you can increase number of back links. If you have huge amount of quality back link then Google will give preference to you.
Following above off page process you can increase number of back links. If you have huge amount of quality back link then Google will give preference to you.
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